Companies that want to both hold on to the market and strengthen their position in the market can sometimes undertake impressive projects. Now we will talk about an event that tells you how the Swedish-based car giant Volvo established a throne in the hearts of its customers.
A man named Jim O’Shea bought a Volvo 740 GLE 31 years ago. The man, who loves this vehicle and has not changed it over the years, has traveled exactly 1 million miles (about 1.6 million kilometers). Being aware of this situation, Volvo decided to surprise the man named Jim O’Shea. The Swedish auto giant offered a 0 kilometer Volvo S90 to its loyal customer. The satisfaction with Jim O’Shea’s new vehicle was worth seeing.
Here is that Volvo 740 GLE
who has traveled more than 1 million kilometers. It looked really neat. Stating that the vehicle did not have a major accident in his interview, Jim O’Shea said that his wife had minor accidents 3 times.
The Volvo S90
offered by Volvo, we can interpret Volvo’s giving a brand new S90 to the owner of the car who has traveled 1 million miles, as one of the good advertisements. So what are your thoughts on this popular surprise from Volvo?
The moments when the brand new Volvo S90 was delivered: