Social media management
A strong social media presence; is an excellent way to increase brand awareness, website traffic/app visitor count, return rate, and brand loyalty. And it is also low cost compared to other methods.
Using the right social media management tools is very important for the following reasons;
- Social media management tools help you use your time effectively by allowing you to plan, manage and report on a single platform.
- Simultaneously, it allows you to make better optimization by analyzing and measuring your social media marketing efforts’ success.
To manage an effective social media marketing strategy, you must first set your goals and constantly update the social media marketing plan. Before moving on to social media tools, we recommend that you look at our article to learn about the niche products you can use on social media.
Using the right social media management tools is an important element of developing a strong strategy. Here are the top 6 (+3 bonus) social media management tools to keep your brand above the competition:
HootSuite is the first program I want to talk about and, in my opinion, one of the most useful. HootSuite can be defined as the most well-known program in social media management. On this platform, you can add the social profiles you want and manage your accounts simultaneously. This is a real advantage in terms of both time management and being organized. For example, if you want to make a share on all your profiles, instead of logging in one by one, you can log in to HootSuite, select the profiles you want, and share simultaneously. Another nice feature of HootSuite is that you can set up scheduled content. You can schedule the posts you want to send to the date and time you want. This is a situation that significantly reduces your time on social platforms and increases your time efficiency.
On the platform where you can manage your Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest accounts, you can integrate more than 20 applications in total. The pre-planning service of Instagram content, which has recently become especially important, is among the advantages of Hootsuite. You can easily upload images directly from your computer, from your content library, or from a cloud-based archive that you connect to the platform during the content creation phase.
Apart from all these, it is possible to access features such as message box management for professional use, creating campaigns and different reporting options within different payment plans. HootSuite has a 30-day free trial period to see if the plan you choose is right for you. How many social media accounts you want to connect and how many people your team is are among the criteria that will determine your priority here.
If you want to see how HootSuite works in more detail, you can watch the video below:
Supported Social Media Networks: 20+ social networks including Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest.
Who can use it: Those looking for an all-in-one tool for planning, organizing, analyzing and monitoring.
|€19 /mo||€99 /mo||€599 /mo|
|10 social accounts||20 social accounts||35 social accounts|
|Unlimited scheduling||Unlimited scheduling||Unlimited scheduling|
|1 user||3 users||5+ users|
Buffer, one of the most well-known social media management tools, is similar to Hootsuite in concept, but stands out with its minor differences and interesting interface. It offers its services in 2 different panels: Publishing for post sharing and Analytics for measurement. It is possible to purchase these packages separately according to your needs. It is possible to create a content calendar by setting up your Facebook, Instagram, Twitter, LinkedIn and Pinterest accounts using Publishing. You can set the time period you want as a date and time and share your posts by planning in advance. This feature, which is mostly appealing to corporate and professional use, looks really useful in terms of time management and organization.
If we come to the curious Instagram question, it is possible to schedule your IG posts with Buffer, share them and set them up later to share. For your Instagram stories, you can also plan your content calendar using the tool. Previously, there is no feature such as automatically setting up the sharing on the system, but it can be considered as a nice feature that Buffer sends you a reminder when it is time to share.
Buffer’s Analytics service, on the other hand, offers a deeper analysis and customization options for each social media account so that you can examine your performance in more detail beyond post-level reports. You can also access your followers’ demographic information, the performances of your Instagram stories, and useful directions such as the best hours for sharing through the panel.
You can explore its features using a 14-day trial period before purchasing.
Supported Social Media Networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram.
Who Can Use: Those who want a simple to use dashboard to view scheduled content and manage a small team.
|3 social channels||8 social channels||8 social channels||25 social channels|
|10 scheduled posts||100 scheduled posts||2,000 scheduled posts||2,000 scheduled posts|
|1 user||1 user||2 users||6 users|
3. Sprout Social
SproutSocial, which enables you to manage all your social media accounts, such as HootSuite on a single panel, is among the panels that provide an advanced service, especially in the corporate sense. With the features it offers, we can say that it is a useful tool not only for social media account managers but also for social media customer management, analysts, and strategists.
In addition to your Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube accounts, it is possible to share updates and manage comments for your Google My Business account with many integrations.
To make Instagram posts on SproutSocial, you need to have a business account and link your business profile to the platform. After this step, you can prepare and share your posts on the panel. If you want to set up your posts to share later, you have to do this on SproutSocial’s mobile application. In other words, you have to prepare the posts from the desktop and set the timing from the mobile application.
Although this may seem like a bit of a challenge, it would be healthier to prioritize your needs by looking at the panel’s other features. Thanks to the social listening feature of SproutSocial, it may be one of them to follow what is being discussed on social media, especially on topics that concern you. If you create teams on the panel and pass your content through the approval process, follow your competitors and manage message boxes, you can definitely take a look at this platform.
You can take advantage of a free trial period to determine the plan that suits you in SproutSocial, which institutions can use with higher budgets.
- Standard: $ 99 / per user/month, 5 social profiles, publish, plan, design, and queue content
- Professional: $ 149 / per user/month, 10 social profiles, planning the best post time, response rate, and time analysis reports
- Advanced: $ 249 / per user/month, 10 social profiles, digital asset, and content library, chatbots with automation tools
It is the March 2021 pricing. For updated fees, please visit https://sproutsocial.com/pricing/.
eClincher is another social media management platform that offers publishing, scheduling, social media chat management, collaboration, and advanced analytical reporting tools.
Tens of thousands of businesses and marketing agencies worldwide use eClincher to manage their social media and maintain their online presence from a single platform. With the visual calendar, you can easily plan your social media posts and schedule content for your accounts. Also, you can follow all your ‘mentions along with keywords and hashtags on Facebook, Instagram, and Twitter and manage all your conversations effectively and on time.
You can also link to RSS feeds and automatic posts with brand new content. Or you can discover new suggested content based on keyword searches and publish them. eClincher helps you search for influencer using keywords and your brand; Allows you to measure whether it fits in the subject, ranking, location, and interaction. With advanced analytics tools, you can monitor social media and website key metrics through the actionable panel and prepare customized reports.
Supported Social Media Networks: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Google My Business, Yelp and Blogger
Who can use it: Those who want to do automatic submissions, RSS integration and influencer discovery.
- Basic: $ 59 / month, 10 profiles, 1 user, unlimited publishing & scheduling, auto post queue, auto post-RSS, watch & listen, social & web analytics, 14 days free trial.
- Premier: $ 119 / month, 20 profiles, 3 users, unlimited publishing & scheduling, automatic post queue, automatic post RSS, watch & listen, social & web analytics, media library, Zendesk CRM integration, teamwork, 14 days free trial.
- Agency: $ 219 / month, 40 profiles, unlimited brands, 6 users, unlimited publishing & scheduling, automatic post queue, automatic post RSS, tracking & listening, social & web analytics, media library, Zendesk CRM integration, teamwork, 14 days free trial version.
Pricing for March 2021. Please visit https://eclincher.com/pricing/ for up-to-date fees.
In this article, in which I try to bring together social media management tools that stand out with features that differ from each other as much as possible and that you can evaluate according to your needs, another platform I can recommend to you is Sendible.
With a simple and user-friendly interface, Sendible social media accounts you can manage include Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and Google My Business. You can also manage comments on your Facebook ads, integrate with Google Analytics as well as blog sites such as WordPress and Medium.
As with other tools, it is possible to make Instagram posts with Sendible, which allows you to manage your social media accounts simultaneously, set up future time, follow up on calendar and create reports without the need for any third party service. In addition, you can resize your posts according to the platform with the visual editor offered in the tool, or you can prepare new posts within the same interface with Canva integration. Adding location, hashtag and first comment to your Instagram posts is among the services offered by Sendible.
With different payment plans depending on the number of people in your team and the number of accounts you want to add, Sendible can be a good option, especially for crowded teams and agencies that manage customer accounts. Again, you can take advantage of the free trial period and test whether it is suitable for you.
Who can use it: Those who want lots of social media campaign management and client / team collaboration.
- Starter: $ 29 / month or $ 24 / year plan monthly, 12 services, 8 quick reports, 1 user
- Traction: $ 99 / month or $ 84 / year plan monthly, 48 services, 15 reports, 3 users
- Growth: $ 199 / month or $ 169 / month plan, 105 services, 35 reports, 7 users
- Large: $ 299 / month or $ 254 / month plan, 192 services, 60 reports, 12 users
Pricing for March 2021. For updated fees, please visit https://www.sendible.com/pricing.
6. Zoho Social
Standing out for social media management and monitoring, Zoho Social is one of the useful tools for businesses and agencies. With this tool where you can manage your Facebook, Twitter, LinkedIn, Google My Business and Instagram accounts, it becomes easier to track and organize the whole process as a team by determining the day and hour sequences on the calendar while planning your posts. In addition, you can suspend all your forward-looking postings thanks to the “stop” feature that you can use in case of a crisis.
Zoho, which also allows for Instagram posts, has made some rules here. While business accounts can be shared with individual images or videos on Zoho Social, you need to use Zoho’s mobile application and Instagram together for multiple visual shares. For Creator accounts, you have to use the mobile side in all conditions.
Thanks to Zoho listening to social media, you can follow related topics while you can define a follower who interacts with you from different channels as a single account and see how they interacted with your brand before. With the CRM feature, you can set certain actions such as liking and re-sharing as a rule and expand the potential customer pool.
|1 Brand (7 Channels)||1 Brand (7 Channels)||1 Brand (8 Channels)|
|1 Team Member||1 Team Member||3 Team Members|
|Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, & Google My Business listings.||Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, & Google My Business listings.||Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, YouTube Channels, & Google My Business listings.|
|24/5 email support||24/5 email support||24/5 email support|
Bonus #1: Crowdfire (Free Plan)
The two most important features of Crowdfire; creating articles and visuals. So, you can decide your social media strategy and leave content creation to thousands of resources on Crowdfire.
Crowdfire also provides content creation advice for Instagram. What’s more, when you integrate your Shopify or Etsy account, WordPress or Medium blog page, or YouTube account, Crowdfire automatically receives updates and announcements from all of these linked accounts and arranges a social media post. Afterward, you can easily schedule and publish posts on all your social media accounts. Crowdfire allows you to calculate and track your social media metrics and prepare custom reports.
Supported Social Media Networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn
Who can use it: Those who want to create articles and visuals contents.
- Free: 1 account connected to each social network, 4 social networks, 10 scheduled posts per account
- Plus: $ 9.99 / month, 2 accounts connected to each social network, 5 social networks, 100 scheduled posts per account
- Premium: $ 49.99 / month, 5 accounts connected to each social network, 5 social networks, 100 scheduled posts per account
- VIP: $ 99.99 / month, 50 accounts connected to each social network, 5 social networks, 800 scheduled posts per account
Pricing for March 2021. For up-to-date fees, please visit https://www.crowdfireapp.com/pricing-page.
Bonus #2: Tailwind (Free Plan)
Tailwind is an authorized Pinterest Partner specializing in Content Marketing and an Instagram Partner with Community Management engagement. You can create 10 pins for Pinterest with one click. With Auto Post, you can save time by scheduling your Instagram posts. With hashtag suggestions, you can increase the reach and interaction rate of each post.
Supported Social Media Networks: Instagram and Pinterest
Who can use it: Those interested in Instagram and Pinterest marketing.
|$9.99 /mo||$19.99 /mo||$39.99 /mo||$0 /mo|
|1 Pinterest Profile||2 Pinterest Profiles||3 Pinterest Profiles||1 Pinterest Profile|
|1 Instagram Profile||2 Instagram Profiles||3 Instagram Profiles||1 Instagram Profile|
|100 Posts/mo (Across both Instagram & Pinterest)||1,000 Posts/mo (Across both Instagram & Pinterest)||Unlimited Posts (Across both Instagram & Pinterest)||20 Posts/mo|
|200 Pinterest Designs/mo||Unlimited Pinterest Designs||Unlimited Pinterest Designs||20 Pinterest Designs/mo|
|5 Tailwind Communities||Unlimited Tailwind Communities||Unlimited Tailwind Communities||5 Tailwind Communities|
|Smart.bio Custom Link||Smart.bio Custom Link||Smart.bio Custom Link||Smart.bio Custom Link|
|Advanced Analytics||Advanced Analytics||Advanced Analytics||Basic Analytics|
Bonus #3: Later (Free Plan)
Announcing its name as an Instagram marketing platform, Later has a free lifetime plan as well as paid packages. In this plan where you can add a single user, you can open 1 account for Instagram, Facebook, Twitter and Pinterest, and share 30 content per month for each account.
You can also benefit from the stock photo gallery in the platform. Later, which offers the opportunity to share your Instagram stories by sending notifications in paid packages, does not offer this feature in the free package. In addition, it is not possible to plan video sharing or multi-visual content for the future in this package.
There may be some stuck in your mind about the restrictions, but I can say that it is a viable alternative for those who have not used such a tool before or for those who cannot allocate a budget for now.
If you are a corporate company or someone who values your reputation and brand value on the internet, I am sure that these platforms will be very useful. I think it will become an indispensable tool for you in a short time thanks to its advantages, such as being organized and protecting your corporate image through quality feedback. Finally, I suggest you try them all and choose the one that suits you best.
You can share the tools you want to add and your experiences with us in the comments. 🙂